Our Products

After seeing patients struggle with the current teeth whitening options, our dentists decided to design something completely different. We didn’t repackage the same old technology, we developed something better. By getting rid of strips, trays, harsh abrasives and the idea that you have to settle with tooth sensitivity, we created a line of products that are more effective, use safer ingredients and deliver better results. Don’t just whiten your teeth, Luster.

Luster Premium White
Dentovations Customer Service, 27 Drydock Ave. BostonMA02210 USA 
 • 1-800-823-5272



Luster™ Pro Light Teeth Whitening System

Leave tooth sensitivity, harsh abrasives, strips and trays behind—there is a better way. Our patented delivery method works alongside our patented xenon light technology to deliver a whole new level of whitening to your teeth. Designed by dentists, this enamel safe combination is the secret to erasing years of stains from your teeth. In as little as 30 minutes, two times faster than trays and strips, get back your youthful white smile.

Best for: Reversing years of yellowing, getting ready for a big event like a wedding or reunion, and starting your whitening regimen.



Distinctly White

Get teeth bright white with our simple 2-step, dual-action whitening process. Pre-treat teeth with a cleansing mouth rinse and then use the dental peroxide whitening gel to remove stains. Designed by dentists, Distinctly White is enamel safe without any tooth sensitivity. Complete results in as little as 3 days.*

Best for: Removing deep stains, lightening teeth by several shades and using regularly for whitening maintenance.


*Results and changes may vary from person to person.



Power White Toothpaste

Brush your teeth everyday with something that delivers fast, effective whitening.  Power White Toothpaste visibly removes stains in just one week, 2 times faster than the leading whitening toothpaste. Designed by dentists, it contains fluoride, is enamel safe and won’t cause tooth sensitivity.

Rated Best Whitening Toothpaste by Real Simple Magazine.

Best for: Daily maintenance, replacing other toothpastes and fast whitening.



Power White Deep Stain Eraser Toothpaste (4 oz.)

It’s finally here, the 1st toothpaste to deliver 2% hydrogen peroxide for a brighter, whiter smile that lasts all day – that’s 2X the peroxide of the leading brand. The NEW Power White Deep Stain Eraser Toothpaste removes up to 95% of surface stains in just 5 days all while keeping your mouth healthy and clean. Designed by dentists, this daily fluoride toothpaste is enamel safe and wont cause tooth sensitivity.

Best for: Daily maintenance, replacing other toothpastes and fast whitening



Luster NOW! Toothpaste

When you don’t have time for a full whitening regimen, quickly give your mouth the optical illusion of whiter teeth with this toothpaste. After just one brushing, the proprietary Bluverite® formula removes surface stains and brightens your smile. Designed by dentists, NOW! Toothpaste is gentle on teeth, safe for dental restorations and won’t cause tooth sensitivity. For best results follow with NOW! Mouthrinse.

Awarded Allure Magazine’s Beauty Breakthrough Award and Nylon Magazine’s Beauty Hit List.

Best for: Giving your smile an instant boost, last minute whitening, and getting ready for a date or job interview.



Luster NOW! Mouthrinse

In a hurry? Use NOW! Mouthrinse to instantly give your mouth the optical illusion of whiter teeth. After just one rinse the proprietary Bluverite® formula brightens your smile while fighting bad breath and dental stains. Designed by dentists, NOW! Mouthrinse is gentle on teeth and safe for dental restorations. For best results use daily with NOW! Toothpaste.

Best for: Giving your smile an instant boost, last minute whitening, and getting ready for a party or reunion.

Better Science

If we think something can be better, we make it better

All of our products are carefully designed to be as safe and effective as possible. We use active dental peroxide—the only safe ingredient to whiten teeth. And we make sure to use the proper amount needed for maximum teeth whitening without any tooth sensitivity. More dental peroxide is not always better and we’ve spent years determining the exact amount of dental peroxide needed. Our clinical trials consistently show better whitening with less tooth sensitivity when compared to many of the leading trays, toothpastes and strips.

We are committed to developing products that promote whole mouth health in addition to whitening. That is why our whitening toothpastes have carefully selected, often plant-derived ingredients that will leave you with clean teeth and a beautifully whiter smile.

Learn More

Luster™ Pro Light

  • Visibly whiter teeth in as little as 30 minutes
  • Features a patented dual energy whitening light, the same technology found in dental offices
  • The patented whitening gel formula encapsulates peroxide molecules to better fight surface and deep stains
  • Does not cause tooth sensitivity or enamel damage


Instant Whitening

  • Instantly whitens teeth, for results that last for hours
  • Features proprietary Bluverite® technology to create the optical effect of whiter teeth
  • Allure Magazine's Breakthrough Technology Winner


Power White Deep Stain Eraser Toothpaste

  • Active dental peroxide for visible whitening in 1 week
  • Whitens 2X faster than the leading brand
  • Gently cleanses teeth for a fresh, healthy mouth


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Luster Premium White
Dentovations Customer Service, 27 Drydock Ave. BostonMA02210 USA 
 • 1-800-823-5272