Press & Awards

When your products are this innovative, people tend to take notice.

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Our products continue to impress editors and testers alike.

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Nylon Magazine

Beauty Hit List: Tooth Whitening Beauty Essentials

In their first annual beauty awards, Nylon magazine editors tested hundreds of products and singled out Luster’s NOW! Instant Whitening Toothpaste as an essential oral care beauty tool.

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Allure Magazine

Beauty Breakthrough Award

Allure editors loved Luster NOW! toothpaste, noting how it “makes teeth brighter in a snap, with zero risk of pain or increased sensitivity”

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Real Simple Magazine

Best Whitening Toothpaste

Real Simple’s testers took to Power White7, commenting how “this stain blaster can brighten teeth in one week.” They also “loved its mild, sweet flavor.”

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Page Daily

Best Beauty Gadget and Tool

Page Daily tested the must-have beauty devices, and rated Luster™ Pro Light as an ideal tool to “amp up your glam factor.”

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The number of companies who praise the effectiveness of our products continues to grow.

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