Beauty Hit List: Tooth Whitening Beauty Essentials

Nylon Magazine

In their first annual beauty awards, Nylon magazine editors tested hundreds of products and singled out Luster’s NOW! Instant Whitening Toothpaste as an essential oral care beauty tool.

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Beauty Breakthrough Award

Allure Magazine

Allure editors loved Luster NOW! toothpaste, noting how it "makes teeth brighter in a snap, with zero risk of pain or increased sensitivity"

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Best Whitening Toothpaste

Real Simple Magazine

Real Simple's testers took to Power White7, commenting how "this stain blaster can brighten teeth in one week." They also "loved its mild, sweet flavor."

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Best Beauty Gadget and Tool

PageDaily

Page Daily tested the must-have beauty devices, and rated Luster's 1 Hour White as an ideal tool to "amp up your glam factor."

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