NOW! Toothpaste 4 oz.


Brush with NOW! Toothpaste for an instantly whiter smile:

  • Instantly whitens teeth after just one brushing
  • Contains Bluveriteā„¢, a propriety formula that creates the optical effect of whiter teeth
  • Removes surface stains with daily use
  • Gentle on teeth and safe for dental restorations
  • Perfect for when your smile needs an instant boost

Adults and children 12 years of age and older: Brush teeth thoroughly. If you have excess blue toothpaste on your gums, simply rinse with water for a few seconds. For an even whiter smile after brushing, rinse with Luster NOW! Instant Whitening Mouthrinse. Children under 12 years of age ask a dentist or physician.

Sorbitol, Silica, Water, Propylene Glycol, Sodium Lauryl Sulfate, PVM/MA Copolymer, Flavor, Sodium Phosphate, Cellulose Gum, Sodium Benzoate, Potassium Acesulfame, Titanium Dioxide, Xanthan Gum, Tetrasodium Pyrophosphate, Menthol, FD&C Blue No. 1

Keep out of reach of children under 12 years. If you accidentally swallow more than used for brushing, seek professional care or contact a Poison Control Center immediately. Avoid contact with eyes.

NOW! Toothpaste 4oz is available at these retailers: