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NOW! Toothpaste 4 oz.

$7.99

Brush with NOW! Toothpaste for an instantly whiter smile:

  • Instantly whitens teeth after just one brushing
  • Contains Bluveriteā„¢, a propriety formula that creates the optical effect of whiter teeth
  • Removes surface stains with daily use
  • Gentle on teeth and safe for dental restorations
  • Perfect for when your smile needs an instant boost

Adults and children 12 years of age and older: Brush teeth thoroughly. If you have excess blue toothpaste on your gums, simply rinse with water for a few seconds. For an even whiter smile after brushing, rinse with Luster NOW! Instant Whitening Mouthrinse. Children under 12 years of age ask a dentist or physician.

Sorbitol, Silica, Water, Propylene Glycol, Sodium Lauryl Sulfate, PVM/MA Copolymer, Flavor, Sodium Phosphate, Cellulose Gum, Sodium Benzoate, Potassium Acesulfame, Titanium Dioxide, Xanthan Gum, Tetrasodium Pyrophosphate, Menthol, FD&C Blue No. 1

Keep out of reach of children under 12 years. If you accidentally swallow more than used for brushing, seek professional care or contact a Poison Control Center immediately. Avoid contact with eyes.

NOW! Toothpaste 4oz is available at these retailers:

NOW! Toothpaste 4 oz. SKU UPC Model

The best whitening product

Oct 24, 2014 by Jacqueline M
City: Fort Worth • 
State: TX • 
Where Did You Buy Our Products?: Walmart 

I have tried many other brands of whitening products and this is by far the best. It's simple to use and has great results! I have sensitive teeth and am very leery of whitening toothpastes because many of them are harsh on sensitive teeth. But not luster. Lust is very gentle on tooth enamel but with amazing whetting results! Win win!


Excellent product..Can't beat the price!!

Oct 23, 2014 by Diana L
City: Los Angeles • 
State: CA • 
Where Did You Buy Our Products?: Gift 

What I enjoy the most besides the price, is the instant result you get the first time you use it. Great results overall, especially when u consistently use it. I was introduced to this toothpaste by my sister & ever since I tried it, I loved it!! Use it, you won't be disappointed !! I am extremely happy with the results


Luster Now

Oct 21, 2014 by Carl Harris Jr
City: Raymond • 
State: MS • 
Where Did You Buy Our Products?: DRUGSTORE 

I love the product and it really taste good . Worked fast !


Great toothpaste

Jul 02, 2014 by Influencer 5

I just received this in my Something Blue VoxBox -- and I have to say that this is great! It really made my teeth whiter and I'm an avid coffee drinker and I love diet coke; with this it's going to make it a lot easier for me to be able to drink the things I love; yet not worry about my teeth being too dark and discolored! Love this product; I know I'll buy it after this one runs out.


Whiter Smiling!

Jul 02, 2014 by Influencer 4

Though I do not really like the aftertaste I kinda feel like it leaves. I did notice that the product does as its says and my teeth appeared whiter instantly. My teeth feel clean; and I don't feel like my breath smells like the pizza I just ate. So in all I would say I really like this product. Got it in my Something Blue Box!..It was quite literally my something blue :D


Good product

Jul 02, 2014 by Influencer 3

I found this stuff and didn't think it was going to live up to it's name. I use it every time I go out with my friends and someone always tells me how white my teeth are and asks me how I got them so white. I love this stuff! Just brush your teeth and they're white! It's awesome!


I love it; Luster is my brand

Jul 02, 2014 by Influencer 2

I love all the Luster products I have used. I use the whitening kit with light once every six months and use the toothpaste regularly. I saw they had a new product; and I bought it right away. I was NOT let down; I will be continuing to buy Luster products in the future. My mouth tastes and feels clean; and my smile is shinier and whiter. I highly reccommend it.


Whiter is better

Jul 02, 2014 by Influencer 1

I love this product. Anything to help whiten your teeth faster and effectively is a win win for me. I enjoy a whitening product that actually works in a timely manner and inexpensivly


4.9 5.0 8 8 I have tried many other brands of whitening products and this is by far the best. It's simple to use and has great results! I have sensitive teeth and am very leery of whitening to NOW! Toothpaste 4 oz.

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Luster Premium White
Dentovations Customer Service, 27 Drydock Ave. BostonMA02210 USA 
 • 1-800-823-5272