NOW! Toothpaste 4 oz.


Brush with NOW! Toothpaste for an instantly whiter smile:

  • Instantly whitens teeth after just one brushing
  • Contains Bluveriteā„¢, a propriety formula that creates the optical effect of whiter teeth
  • Removes surface stains with daily use
  • Gentle on teeth and safe for dental restorations
  • Perfect for when your smile needs an instant boost

Adults and children 12 years of age and older: Brush teeth thoroughly. If you have excess blue toothpaste on your gums, simply rinse with water for a few seconds. For an even whiter smile after brushing, rinse with Luster NOW! Instant Whitening Mouthrinse. Children under 12 years of age ask a dentist or physician.

Sorbitol, Silica, Water, Propylene Glycol, Sodium Lauryl Sulfate, PVM/MA Copolymer, Flavor, Sodium Phosphate, Cellulose Gum, Sodium Benzoate, Potassium Acesulfame, Titanium Dioxide, Xanthan Gum, Tetrasodium Pyrophosphate, Menthol, FD&C Blue No. 1

Keep out of reach of children under 12 years. If you accidentally swallow more than used for brushing, seek professional care or contact a Poison Control Center immediately. Avoid contact with eyes.

NOW! Toothpaste 4oz is available at these retailers:

NOW! Toothpaste 4 oz. SKU UPC Model

Excellent product..Can't beat the price!!

Oct 23, 2014 by Diana L
City: Los Angeles • 
State: CA • 
Where Did You Buy Our Products?: Gift 

What I enjoy the most besides the price, is the instant result you get the first time you use it. Great results overall, especially when u consistently use it. I was introduced to this toothpaste by my sister & ever since I tried it, I loved it!! Use it, you won't be disappointed !! I am extremely happy with the results

Luster Now

Oct 21, 2014 by Carl Harris Jr
City: Raymond • 
State: MS • 
Where Did You Buy Our Products?: DRUGSTORE 

I love the product and it really taste good . Worked fast !

Great toothpaste

Jul 02, 2014 by Influencer 5

I just received this in my Something Blue VoxBox -- and I have to say that this is great! It really made my teeth whiter and I'm an avid coffee drinker and I love diet coke; with this it's going to make it a lot easier for me to be able to drink the things I love; yet not worry about my teeth being too dark and discolored! Love this product; I know I'll buy it after this one runs out.

Whiter Smiling!

Jul 02, 2014 by Influencer 4

Though I do not really like the aftertaste I kinda feel like it leaves. I did notice that the product does as its says and my teeth appeared whiter instantly. My teeth feel clean; and I don't feel like my breath smells like the pizza I just ate. So in all I would say I really like this product. Got it in my Something Blue Box!..It was quite literally my something blue :D

Good product

Jul 02, 2014 by Influencer 3

I found this stuff and didn't think it was going to live up to it's name. I use it every time I go out with my friends and someone always tells me how white my teeth are and asks me how I got them so white. I love this stuff! Just brush your teeth and they're white! It's awesome!

I love it; Luster is my brand

Jul 02, 2014 by Influencer 2

I love all the Luster products I have used. I use the whitening kit with light once every six months and use the toothpaste regularly. I saw they had a new product; and I bought it right away. I was NOT let down; I will be continuing to buy Luster products in the future. My mouth tastes and feels clean; and my smile is shinier and whiter. I highly reccommend it.

Whiter is better

Jul 02, 2014 by Influencer 1

I love this product. Anything to help whiten your teeth faster and effectively is a win win for me. I enjoy a whitening product that actually works in a timely manner and inexpensivly

4.9 5.0 7 7 What I enjoy the most besides the price, is the instant result you get the first time you use it. Great results overall, especially when u consistently use it. I was introduced to NOW! Toothpaste 4 oz.

Click here to submit your review.

Submit your review
* Required Field

Luster Premium White
Dentovations Customer Service, 27 Drydock Ave. BostonMA02210 USA 
 • 1-800-823-5272