Instantly Whiten Teeth -The Luster Way

Our Products

After seeing patients struggle with the current teeth whitening options, our dentists decided to design something completely different. We didn't just repackage the same old technology, instead we developed something better. By getting rid of strips, trays, harsh abrasive and the idea that you have to settle with tooth sensitivity, we created a line of products that are more effective, use safer ingredients and deliver better results. Prepare for Compliments®.

Better Science

All of our products are carefully designed to be as safe and effective as possible. We use active dental peroxide - the only safe ingredient to whiten teeth. And we make sure to use the proper amount needed for maximum teeth whitening without any tooth sensitivity. More dental peroxide is not always better and we've spent years determining that exact amount of dental peroxide needed. Our clinical trials consistently show better whitening with less tooth sensitivity when compared to the leading trays, toothpastes and strips.

A Company of 1st Evers, Luster Premium White is a True Innovator in Teeth Whitening

1st zero tooth sensitivity whitening product
1st (and only) 2% stabilized hydrogen peroxide toothpaste
1St direct application whitening
1st at-home dental grade whitening light
1st 10 minute professional whitening
1st instant whitening product
1st brand to win the Women's Choice Award® for 9 out of 10 Customer Recommended for both Teeth Whitening Kits and Whitening Toothpaste     
1st (and only) oral care brand to win an Allure Beauty Breakthrough Award (2011)

Full Line of Innovative Whitening Products

We believe that teeth whitening can be easily incorporated into all parts of your oral care regimen-leading to a long-lasting, whiter, and brighter smile. Our full line of Luster products was developed with this in mind.

The patented Luster Pro Light Dental Whitening System offers intense whitening treatments so that you can control how much or how little whitening you want. By using a dual energy whitening light, incorporating the same technology found in dental offices, Luster Pro Light delivers similar whitening results to the $500 dental office whitening products-without causing tooth sensitivity.

Our Power White Deep Stain Eraser toothpaste can be added to your daily oral care routine and remove up to 95% of surface stains in just 5 days with 2% stabilized hydrogen peroxide. It even fights the microbes that cause gum disease, gingivitis, and bad breath.

When you are looking for that super quick whitening boost, our Luster NOW! Toothpaste and Mouth Rinse can give you an instantly whiter smile, or opt for our Smile Illuminator Instant Whitening Kit which includes a toothpaste, rinse and whitening pen. Thanks to Bluverite® a proprietary formula that creates the optical effect of whiter teeth after just one use, NOW! Toothpaste, NOW! Mouth Rinse and the Smile Illuminator gives you a whiter smile in seconds, after just one-use with results that last for hours.

Luster Pro Light Dental Whitening System

Our patented dual action light technology delivers a whole new level of whitening to your teeth.

Luster™ Pro Light is one of the fastest, most effective ways to whiten your teeth.  Enjoy visible whitening in as little as 30 minutes-that's 2X faster than strips and trays-without any tooth sensitivity. Its patented dual energy whitening light accelerates whitening so that you have whiter teeth just in time for a special event. And its flexible treatment schedule lets you whiten when you want, either all at once or spaced out across several days. Testing by a major dental university shows Luster Pro Light is completely safe on enamel, so you can be assured that whitening your teeth is both safe and effective.

Luster Pro Light offers the same advantages of in-office dentist whitening treatments... but without the painful tooth sensitivity, inconvenient dentist office visits or expensive fees.  Its patented dual energy whitening light technology provides similar results to professional dentist whitening treatments while using much more gentle application methods.

The Luster Pro Light kit includes an accelerator mouthwash, whitening serum and activating light. Learn more about each piece and how Luster Pro Light compares to other whitening methods ».


Slightly basic rinse formula helps drive the breakdown of peroxide during the whitening process, enhancing the speed of whitening

Contains a phase transfer catalyst and surfactant which helps the peroxide molecules attached and remove tough stains

Also includes a disinfectant that kills bacteria that produces peroxidase, a naturally occurring enzyme that destroys peroxide

Stain Lifting Serum

Gentle peroxide formula does not cause tooth sensitivity

Contains a resin to help the peroxide better adhere to the tooth's surface, ensuring that the peroxide fully whitens teeth

The patented whitening serum formula encapsulates peroxide to better fight surface and deep stains

Also features a photoactive ingredient that enhances the Whitening Light's efficacy

Activating Whitening

The patented Dual Energy Whitening Light features a xenon light that emits just the right amount of heat to activate the peroxide and promote whitening

The light emits a biologically sage (non-UV) level of blue visible light that helps the photoactive substance in the Stain Lifting Serum promote whitening

View Before & Afters

Instant Whitening



Make your teeth appear whiter than they actually are, instantly.

Luster NOW! Toothpaste and Mouth Rinse feature Bluverite®, a proprietary formula that creates a blue foam, resulting in the optical effect of whiter teeth. The results are instant and they last for hours. So whether you are running out of the house in a hurry, need a boost for a night out, or just want to get on with your day, our instant whitening products with Bluverite® will give you that fast whitening effect. Sometimes you just want what's quick and easy with little to no effort. That's exactly what our instant whitening products were created for.

Bluverite® acts by temporarily depositing subtle blue micro-particles onto the tooth's surface, changing the optical properties and reducing the yellowness of the tooth's surface. It's formulated to help whiten stains with daily use.

Tooth whitening is comprised of changes in L* (lightness); a* (red-green) and b* (yellow-blue). Research shows that biggest factor in the perception of tooth whiteness is directly correlated to the change in tooth yellowness (b*).

Deep Stain Eraser Toothpaste

Not all whitening toothpastes actually whiten teeth-we made sure ours do.

Luster Power White Deep Stain Eraser® Toothpaste delivers visible whitening by removing up to 95%  of surface stains in just 5 days.  Its gentle cleansing formula means you get a beautifully whiter smile while keeping your whole mouth clean and fresh.

Better Than Other Whitening Toothpastes

Active Dental Peroxide

Only one ingredient is known to effectively and safely whiten teeth: peroxide. Power White contains 2% stabilized hydrogen peroxide to guarantee that you get long-lasting whiter teeth. Just as important, Luster has optimized the amount of active peroxide in its product-any less and the products would not whiten as well, any more and our users could experience tooth pain and/or sensitivity.

Power White is the first toothpaste of its kind. No other company has been able to stabilize peroxide. Due to peroxide's natural reaction to other ingredients, toothpaste compounds will begin activating and breaking down while on the shelf, inevitably decreasing concentration levels and nullifying their effectiveness. Power White's proprietary technology controls peroxide and prevents it from activating until it reaches the tooth surface thus delivering 2X the whitening power as the leading brand. Other agents on the market are creating separate cleansers and peroxide agents making brushing your teeth a two-step process. Power White is a true dual action toothpaste as it both cleanses and whitens your teeth effectively.


Only Use Mild Cleansing Agents

All toothpastes use cleansing agents to loosen and remove particles and stains from teeth. Calcium Pyrophosphate, the cleansing agent used in Power White is especially mild, meaning that it gently scrubs away build-up while keeping your enamel safe. This toothpaste does not use sulfates (SLS) and instead uses natural foaming agents to ensure you are not prone to cancer soars or other reactions.  Using a more abrasive agent and sulfates, which many other brands use, is like using sand paper on your teeth; it will remove build-up but it could also damage your tooth surface and sulfates (SLS) make you prone to cancer soars.

Plant-Based Glycerin

Glycerin is commonly found in toothpastes to help bind all of the ingredients together. However, unlike other toothpastes that often use synthetic and/or petroleum-based glycerin, Power White uses only natural, plant-derived glycerin. Because we are committed to whole mouth health, we always seek natural, plant-based ingredients.

Environmentally Friendly Toothpaste Packaging

Most commercially available toothpaste tubes are a laminate of a variety of materials which makes it very difficult for the tubes to biodegrade. In contrast, Power White use tubes are environmentally friendly, meaning you get a toothpaste tube which not only preserves the strength of the product but can also be recycled.