WHITER, HEALTHIER SMILES BEGIN WITH LUSTER PREMIUM WHITE

Luster Premium White is committed to making oral care products that not only significantly whiten teeth but also ensure enamel safety and promote whole mouth health. We carefully select all of the ingredients that are included in our products, and perform clinical trials to guarantee the whitening strength and safety of our products. Read below to learn why Luster is the best way to achieve a brighter, whiter smile."

A Full Line of Whitening Products

Luster Premium White believes that tooth whitening can be incorporated into all parts of your oral care regimen to enjoy a long-lasting whiter and brighter smile.  The full line of Luster products was developed with this in mind.

Our 1 Hour White at-home whitening kit offers intense whitening treatments so that you can control how much or how little whitening you want.  Using the same technology found in dental offices, 1 Hour White's light-activated whitening process gives you the same whitening results as a $500 dentist whitening  with zero tooth sensitivity.

If you're looking to incorporate whitening into your daily oral care routine, our Power White7 toothpaste not only whitens your teeth in just seven days but also contains 45 therapeutic-grade essential oils to fight the microbes that cause gum disease, gingivitis, and bad breath.

And, if you need a whitening boost, our NOW! Mini Toothpaste and Mouth Rinse can give you an instantly whiter smile.  Thanks to Bluverite™, a proprietary formula that creates the optical effect of whiter teeth after just one use, NOW! Toothpaste and Mouthrinse can give you a whiter smile in seconds.

Claims Backed by Clinical Testing

A lot of whitening product manufacturers claim that their products whiten teeth, but very few do the necessary clinical trials to ensure that their products significantly whiten teeth and keep enamel safe.  Luster Premium White believes that dental science should drive our product development, and regularly performs clinical trials on its products to ensure that the products work.  We not only measure the extent to which our products whiten teeth but we have also tested our products to make sure that they keep mouths and teeth healthy.

Whitening Products with Zero Tooth Sensitivity

Many whitening products are known to cause tooth sensitivity, largely because they contain abrasive ingredients and/or they have an excess of active peroxide.  Luster's dental scientists have created whitening formulas that optimize peroxide levels to create tooth whitening without sensitivity.

Active Dental Peroxide

Only one ingredient is known to safely whiten teeth: hydrogen peroxide.  Most of Luster's whitening products contain active dental peroxide to guarantee that you get long-lasting whiter teeth.  Just as important, Luster has optimized the amount of active peroxide in its products—any less and the products would not whiten as well, any more and our users would experience tooth pain and/or sensitivity.