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Whiten your SMILE the way YOUR dentist intended...
With Luster
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WHITEN LIKE A PRO™ 
Luster NOW!® toothpaste is specially designed to visibly whiten teeth after just 1 brushing, and remove surface stains with daily use. Formulated with Blueverite® to instantly offset yellow stains—creating the optical effect of whiter teeth.

* Gentle on Teeth & Safe For Dental Restorations
* Fights Cavities & Strengthens Enamel
* Cleans ...
WHITEN LIKE A PRO™
Luster Power White Pro toothpaste is formulated to erase deep stains with daily use. Proven effective to remove up to 95% of surface stains in a minimum of 5 days.

* Gently Whitens Without Sulfates (SLS)
* Fights Cavities & Strengthens Enamel
* Cleans & Freshens Breath

WHITEN LIKE A PRO™
Twice a day whitening system to whiter teeth—up to 3 shades in 3 days!

AM: Start your day with fresher breath and visibly whiter teeth after just one brushing.

PM: Put stubborn teeth stains to bed with 2X more whitening power to safely remove stains.

* Sulfate Free
* Safely Whitens Deep & Surf...

WHY LUSTER?
When you use Luster, you’ll see real results incredibly quickly. In fact, you can get your teeth up to six shades whiter in just minutes. You can also be confident that Luster won’t harm your teeth and will never cause sensitivity. Luster was developed by a group of dentists who were committed to helping people to get whiter smiles without increased sensitivity. We’re proud to say they succeeded in their mission and, today, you can enjoy dentist-quality, sensitivity-free whitening from the comfort of your