Our Story

A BRIGHT IDEA
For years, clients at our founders’ dental clinics complained that they were
suffering from increased tooth sensitivity and poor results from conventional
over-the-counter whitening products like dental strips. So, after years of research
and development, Luster Premium White® was born. Clinically PROVEN solution
that’s GENTLE, SAFE, and EASY.

INNOVATIVE PRODUCTS
Luster Pro Light Dental Whitening System™ was the first true at-home whitening
system incorporating the power of peroxide with our patented dual-energy
Xenon Light, which accelerates results through light and heat
(up to 3x faster than others that use LED lights).
Luster Power White Pro Sonic Dental Whitening System™ employs proven
deep whitening of 2% stabilized peroxide with the power of our Sonic Brush
with 30,000 vibrations per minute.

MAINTENANCE THROUGH TOOTHPASTES
Luster Power White Pro™ Deep Stain Remover is gently formulated to minimize
tooth sensitivity while employing the powerful whitening benefits of 2% stabilized peroxide.
Luster NOW! toothpaste Is formulated with Bluverite® technology for instantly
whiter smile by offsetting yellow colors on the surface of teeth.
Luster AM/PM™ includes both toothpastes for morning and evening maintenance.
All our toothpastes help strengthen enamel and fight cavities with fluoride.